PartnerPlay is the future of digital intimacy.
PartnerPlay empowers you to explore your pleasure, expand your comfort zone, and live out your fantasies together.
PartnerPlay sells premium interactive audio experiences for couples, cleverly taking advantage of the unique form factor of AirPods: the left and right AirPods are split between you and your partner, and you're each fed different yet synchronized instructions.
Together you’re guided through tantalizing adventures where neither of you knows what's coming next.
These experiences deepen your emotional and physical connection, building trust through a range of audio adventures that span the spectrum of human intimacy: kissing, touching, massage, sex and more.
PartnerPlay will be the world's most accessible sex toy because the barrier to explore is so low (“it's just an app”) and the most discreet too (no embarrassing special hardware required), with content possibilities as limitless as the human sexual imagination.
We believe there's a billion dollar industry to be built making digital content for the bedroom. PartnerPlay will bring the risqué into the mainstream and in doing so, create a massive new market.
We invite you to slow down and enjoy each other. We invite you...to play.
An Entirely New Medium
PartnerPlay is more than an app. It’s a new storytelling medium.
Beyond intimacy, our core innovation has limitless applications: entertainment, gaming, dancing, therapy, education, training etc.
Our two-person synchronized format isn’t just for hearing stories. With PartnerPlay, people live out stories through interactive audio.
For example, Disney could build interactive Marvel episodic fiction where teenagers can role-play scenes from a movie. Or two people trying to learn Spanish can be led through a practice conversation with each other. Or a couple could learn dancing: as one person takes a step forward, the other is directed to take a step back.
This is a rare opportunity to use technology to bring people together, rather than distract and isolate us from one another.
This product isn’t about spending more time glued to your phone. It’s about connecting more deeply to the world around you and the people you care about.
It’s about augmenting reality.
Who is the primary PartnerPlay buyer?
Based on dozens of conversations, we believe women will be the primary purchaser. Women tend to be turned on by fantasy and imagination, and descriptions such as “Interactive fiction for the bedroom” and “guided bedroom roleplay” hit a sweet spot.
Although PartnerPlay works for all couples, one huge market worth mentioning is couples in decade-long relationships. These couples are often looking to add variety to the bedroom, and they get especially excited when we describe the product.
We believe the cadence of usage will be roughly weekly, and we plan to cater to that with our messaging and product design (“new episodes every friday, just in time for date night!”).
We believe word-of-mouth and press will initially drive growth of the product as customers privately recommend it to their friends. Later on, paid acquisition will be an important channel.
Resources and Spending Plan
We’re lucky to have personal investments from some of the most creative people in the world including the founders of HQ Trivia, Tinder, Venmo, Tumblr, GroupMe, MakeSpace and the writer/creator of Dear Evan Hansen.
PartnerPlay is a hybrid technology + content company. All aspects of an episode — writing, voice talent, acting, pace, instructions, partner choreography, sound effects, musical scoring — need to be perfect for the experience to be a truly magical one. Funds are being used to hire the world’s best audio producers, writers, and story tellers to create these meticulously crafted audio experiences.
Background + Experience
Jonathan previously founded Timehop, ExitStrategyNYC, and worked on product at Snapchat and GroupMe.
His expertise is founding and growing consumer products (Timehop has 25mm users), turning products into businesses (Timehop does ~$10mm annual revenue), handling press (relationships with reporters at every major publication), hiring and running product/marketing/design/engineering teams, and raising capital ($14mm raised across 3 fundraising rounds at Timehop).
A recurring monthly subscription at ~$20 per month gives unlimited access to the PartnerPlay episode library (Each episode will be 30-40 minutes) on par with the cost of a movie ticket for two.
Therefore a mere 2000 subscribers would generate $40,000 of monthly revenue, covering salaries for a team of four and achieve profitability.
We believe that a team of four should be able to produce an episode per week at a salary-cost of $10,000 to make.
Approximate Launch Timing
We’ll officially launch in early 2019.
Before then, we’ll continue to soft-launch experiences to friends, family, and redditors. This process of prototyping, testing experiences on real world couples, and soliciting feedback is INCREDIBLY valuable in helping build the “right” product.
For our official launch we’d like to have 6 half-hour long episodes, each with support for both mixed-gender and same-gender couples.
We expect once the initial team is hired, at least two more months of training/experimentation will be needed, plus two months of production work, which lands us in early 2019.